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Monday, November 23, 2009

Sponsors Spoiling Bigg Boss tasks

Compared to Bigg Boss 2, Bigg Boss 3 is inundated with rounds and tasks that are sponsored by various brands. We saw Max New York Life Insurance sponsoring a round, then there was a hair care round sponsored by Sunsilk, there was a Nestle Polo round, in which the audience had to collect some chocolates and yesterday there was a round based on Varnish Stain Removal

These sponsor based rounds are totally spoiling the 'fun element' of Bigg Boss. There is no space for creativity and Bigg Boss seems to pander to the obscene amounts paid by these sponsors. Compared to last seasons, where rounds were more creative; here the rounds are based on
collecting chocolates of a certain brand or tomming about a washing powder brand.

The camera goes and zooms at a particular brand, kept in the store room or in a strategic position, for a good 5 seconds (money is the reason). And of course, there is Vodafone. Bigg Boss house looks a huge Vodafone showroom.

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